An Alumnus
Roan Laenen - MA Creative Advertising, Falmouth, UK
Roan Laenen - MA Creative Advertising, Falmouth, UK
Master
I’m doing an MA in Creative Advertising at Falmouth University, United Kingdom. There are two tracks within this master, and I chose to do Art Direction (as opposed to Copywriting).
Experience so far
I'm really happy! The master definitely lives up to my expectations, even though I’ve only been studying here for a month. The course coordinators, Rob and Chris, both worked in the advertising industry for over 30 years in London’s leading agencies. This reflects in how they teach – they’re very knowledgeable and insightful, but also provide the necessary critique to go that extra mile. Also, Falmouth is a beautiful place to live in and I love English culture in general.
I’m doing an MA in Creative Advertising at Falmouth University, United Kingdom. There are two tracks within this master, and I chose to do Art Direction (as opposed to Copywriting).
Experience so far
I'm really happy! The master definitely lives up to my expectations, even though I’ve only been studying here for a month. The course coordinators, Rob and Chris, both worked in the advertising industry for over 30 years in London’s leading agencies. This reflects in how they teach – they’re very knowledgeable and insightful, but also provide the necessary critique to go that extra mile. Also, Falmouth is a beautiful place to live in and I love English culture in general.
Application Process
In the UK, quite a few universities work with a ‘rolling admission’, which means they don’t have a specific deadline but accept students over a long period, until the course is full. I handed in my admission at the end of may last year, and got accepted mid-june. It was quite difficult as they required a portfolio in addition to a motivation letter and list of grades. Luckily I had done some creative things next to EUC, which I was able to put in my portfolio (photography, logo designs etc).
Why this Master
Falmouth University is ranked no 1 Arts University in the UK, which led me to look into this specific master. The MA Creative Advertising has been running for around 15 years already, and the graduates of the programme get in exactly the type of agencies I’d love to work in. Furthermore, the master is focused on getting the right skillset to work in the advertising industry, and is therefore highly creative. In the Netherlands, a master like this would perhaps not be ‘academic’ enough. This further influenced me to pursue a master in either the US or the UK, as they value such creative masters higher than we do in Holland.
Advice for EUC Students
If you want to do a masters after EUC, my main advice would be – investigate where the graduates of the programme end up and reflect if this is something you aspire to be in the future. If the answer is yes, I believe you will have a good fit with the programme and the people on the course. And if you’re not sure what you want to do yet – don’t stress about it too much. We’re still young, so there’s nothing wrong with taking a gap year to figure things out :-)
In the UK, quite a few universities work with a ‘rolling admission’, which means they don’t have a specific deadline but accept students over a long period, until the course is full. I handed in my admission at the end of may last year, and got accepted mid-june. It was quite difficult as they required a portfolio in addition to a motivation letter and list of grades. Luckily I had done some creative things next to EUC, which I was able to put in my portfolio (photography, logo designs etc).
Why this Master
Falmouth University is ranked no 1 Arts University in the UK, which led me to look into this specific master. The MA Creative Advertising has been running for around 15 years already, and the graduates of the programme get in exactly the type of agencies I’d love to work in. Furthermore, the master is focused on getting the right skillset to work in the advertising industry, and is therefore highly creative. In the Netherlands, a master like this would perhaps not be ‘academic’ enough. This further influenced me to pursue a master in either the US or the UK, as they value such creative masters higher than we do in Holland.
Advice for EUC Students
If you want to do a masters after EUC, my main advice would be – investigate where the graduates of the programme end up and reflect if this is something you aspire to be in the future. If the answer is yes, I believe you will have a good fit with the programme and the people on the course. And if you’re not sure what you want to do yet – don’t stress about it too much. We’re still young, so there’s nothing wrong with taking a gap year to figure things out :-)
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